erm, what the sigma

Meaning

1. An expression of mock confusion, usually paired with an overstimulating video edit.
2. A catchphrase quoted for its absurdity rather than its literal meaning.

“He asked why the fridge was humming and she just said, ‘Erm, what the sigma.’”

Where it came from

TikToker @lawfreeza posted the original audio in March 2024, a voice reacting to an insult with the line. The phrase mashes up Stewie Griffin’s “Erm, what the deuce?” from Family Guy with the sigma male meme. A dubbed SpongeBob edit by another user made it explode weeks later.